gucci bloom

GOAL: t create A Label For a special edition summertime Gucci bloom Perfume.

As the chosen illustrator, I possess the skill to realistically and beautifully render flowers, aligning with the project's artistic requirements. Moreover, my deep appreciation for both nature and luxury makes me a fitting choice for this endeavor, ensuring the illustration resonates with the essence of Gucci Bloom's opulent and refined aesthetic.

The illustration project for Gucci's Bloom perfume line caters to the luxury cosmetics and perfume market, specifically targeting high-end consumers. Its primary usage is for the perfume bottle label and design, aimed at showcasing the elegance and sophistication of the product. This particular label is designated for a summer special edition, adding an exclusive allure to its appeal. The illustration will feature flora and fauna, potentially incorporating simple patterns, with the purpose of evoking a sense of grandeur in viewers.

My works aims to tackle the importance of visual storytelling. I took inspiration from nature's beauty with a vibrant but natural color scheme that mirrors the essence of their offerings. To elevate our design further, I incorporated depth into the illustrations, with a clear foreground and background relationship. The unique, bold typeface was able to lay on top of the solid backgrounds as well as floral pattern integrated across multiple packaging materials.