pURE iNTENTIONS

I thoughtfully crafted a brand identity that captures the essence of Pure Intentions' mission. Through intricate illustrations, I brought to life their commitment to using sustainable, organic ingredients. I believe marketing should build loyalty and trust between the brand and its customers through visual and verbal communication.


mission

I'm excited to share my journey of hand illustrating the brand identity for the hypothetical company, Pure Intentions. With a passion for sustainability and organic living, Pure Intentions endeavors to revolutionize the self-care industry by offering a line of organic products.


Advertising project, 2023

My works aims to tackle the importance of visual storytelling. I took inspiration from nature's beauty with a vibrant but natural color scheme that mirrors the essence of their offerings. To elevate our design further, I incorporated depth into the illustrations, with a clear foreground and background relationship. The unique, bold typeface was able to lay on top of the solid backgrounds as well as floral pattern integrated across multiple packaging materials.


design

I present the steps taken in this project, offering a window into my creative process and the depth of my work.

FINAL

ILLUSTRATION

AND

DESIGN

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