ColourPop
Glitereally Obsessed
Objective: To revamp the packaging of the Colourpop Gliterally Obsessed product line to captivate and attract our target audience with a visually striking design that emphasizes the glittery essence of the product.
Target Audience: ColourPop’s primary audience consists of makeup enthusiasts ranging from teens to adults who are drawn to bold, expressive, and high-quality makeup products.
Brief: This packaging rework aims to not only refresh the Gliterally Obsessed product line but also to reinforce the Colourpop brand as a leader in innovative and high-quality makeup products. The redesigned packaging should be a testament to our commitment to beauty, creativity, and the empowerment of our customers through makeup.
moodboard
I use mood boards to refine the theme and color scheme for my projects. These boards, filled with images, textures, and colors, guide the visual direction and ensure consistency in the final product. This method clarifies my creative vision, making the development process more focused and efficient.
Design Explanation:
The choice of warm-toned colors and a clean, elegant illustration marks a strategic shift to attract a more mature audience, moving away from the youthful appeal of cooler tones and playful glitter. This approach not only broadens the appeal of the product but also infuses it with a sophisticated vibrancy, appealing to those who value refinement in design. By targeting a discerning demographic, ColourPop aims to create a welcoming and mature visual experience that stands out in a market often focused on younger audiences for the brand.
~ Dielines ~
Final Illustrations
Please note that this illustration is purely conceptual and intended solely for illustrative purposes.
product and current Design
Deliverables:
Front and back packaging design, as well as dielines and concepts that include the central imagery and logo placement.
Mockups showing the proposed color scheme, typography, and textures.
A brief explanation of the design choices, including how they align with the brand's image and appeal to the target audience.
